Sunday, May 22, 2016

#CatchUpOnGrowth with the New Health Food Drink Horlicks Growth+

Catch up on Growth was a grand meet on how to gain the Lost Growth between 3 to 9 years of age. It was a grand launch of the new Health Food Drink – HORLICKS GROWTH+.


GSK Consumer Healthcare has extended Horlicks, India’s leading Health Food Drink (HFD), into the advanced nutrition category with the launch of Horlicks Growth+. 



Horlicks Growth+ is a break through nutrition solution designed by international paediatric experts and contains specific nutrients that have been identified to trigger growth in children who are falling behind on the growth curve (in terms of height & weight).



The product is targeted towards 3-9 year old children who are shorter or leaner for their age. Horlicks Growth+ contains high quality whey protein, growth amino acids and vitamins, minerals from natural sources and is available in 2 delicious flavours- chocolate & vanilla.



The product is backed by a strong clinical trial that makes it the first brand in the category clinically proven for catch up on weight and height in children aged 3-9, with results that will be visible in 6 months. Horlicks Growth+ was exclusively launched through digital media and will be available on leading e commerce portals.


The meet had a grand Panel discussion, and a Question / Answer session with Natasha Badhwar as the moderator alongwith Dr Rajiv Chhabra, Ms Satinder Kaur Walia and Dr Jyoti Arora.


Natasha Badhwar is a mother of three, a seasoned media professional and columnist with more than two decades of experience. She is also the co-owner of Ochre Sky, an online fashion brand. She conducts Workshops & coaches Senior Management in 'Speaking for Television' and 'Branding and Identity.' An avid blogger, Natasha also writes a fortnightly column, "My Daughters' Mum" on Mint Lounge.

 

Dr. Rajiv Chhabra is HOD of Paediatrics at Artemis Hospital, Gurgaon. In the last 17 years he has worked with Max Hospital, St Mary's Hospital, Seth GS Medical College & Rajiv Gandhi Cancer institute & Research Centre, New Delhi. Apart from being a renowned Doctor he has vast research experience and has written many publications on Haematology and Blood transfusion, hyper tension, respiratory distress and many more medical conditions


Ms Satinder Kaur Walia has more than a decade of experience in working with individuals with disabilities both in India and as well as in USA. She received her Master's degree in Psychology with a specialization in School Psychology at the University of Central Oklahoma, Oklahoma, USA. Currently she is running her centre named 'Learning at Potential' a centre for psychological and educational assessment.


Dr .Jyoti Arora is currently working as the Head Dietician at Batra Hospital. In her 15 Years of experience she has worked with Artemis, Fortis, Max & Paras Hospitals. Most important part of her work is counselling the patients and helping them out on their Diet plans. Apart from this she also conducts training on regular basis and has taken up Research projects to formulate new nutritional techniques to enhance patient care.


The GSK Team  that explained about the Health Food Drink, included, Mr Armaan Khan and Dr Aditya Kaushik.

Amaan Khan is the Marketing Lead for Horlicks for the Indian Sub-Continent at GSK Consumer Healthcare. He has 18 years of rich Sales and Marketing Experience across FMCG, Healthcare & Personal Care categories across multiple geographies.
Dr. Aditya Kaushik heads Medical Affairs for Indian Subcontinent at GSK Consumer Healthcare. He is a physician (MBBS, MD) with 20 years of clinical and industry experience in Medical & Regulatory Affairs & Clinical Drug Development. Dr. Aditya also chairs the OTC Industry Association committee at FICCI.
It was a grand launch and the most delicious part of the meet was when we were offered the Health Food Drink in the Mugs. Immediately after the launch we found these mugs in front of us in two different flavours i.e. Vanilla & Chocolate. I took the Chocolate and yeah, it was very tasty. No doubt now the shorter or leaner kids can gain the lost Growth with a very tasty Health Food Drink HORLICKS GROWTH+.

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